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Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
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How Puma and Adidas' Rivalry Divided Their Founding Town for 70 Years
TIL that Adidas and Puma were the result of two brothers, Adolf & Rudolf Dassler, who created the Dassler Brothers Shoe Factory and had a falling out which caised to split and